Small business marketing, simplified.
Swan Effect delivers marketing strategies and tactical plans crafted to tackle business challenges of all sizes.
When we begin a project, we start with one question.
What problem does your business solve?
Your answer is the first step.
Our process is simple and straightforward. In clarifying this, we set the frame for the rest of our work.
From there, it all falls into place.
We identify the specific issue you want to fix, discuss the various ways to solve it and align on a definition of success.
The partnership you deserve.
The flexibility you need.
Swan Effect is intentionally designed to scale marketing strategy and program delivery to meet your company’s goals. There’s no agency overhead or standard markups. You’ll receive decades of experience at a reasonable cost, and we’re completely transparent in our fees. We’ll deliver work in phases to meet the needs of your business and the project. In short, we’ll meet you where you are.
On-demand marketing services.
We’re structured to help businesses without in-house marketing talent or ad agency-sized budgets. We’ll deliver with confidence and utilize your spend efficiently to launch results-driven programs that engage and delight your customers. If we don’t offer exactly what you need, our vast referral network can provide a solution either directly to you or through our managed services.
Planning
Development of integrated marketing plans with strategies, initiatives and tactics, all based in business goals and success metrics.
Brand Strategy
Creation of formalized brand strategy for new companies or added products and services, including vision, values, position and purpose.
Target Audiences
Definition of current and prospective customer profiles and guidelines for content delivery across various marketing channels.
Customer Journeys
Review of end-to-end user experience (UX) from generating awareness to building loyalty, identifying points of friction and uncovering opportunities for improved performance.
Digital Media Consults
Analysis of web and media metrics against identified key performance indicators, delivered with recommendations for content and channel testing.
Managed Services
For services not directly offered, we provide project management support for graphic design, search engine optimization (SEO), media platform setup, ongoing media management, analytics dashboards, web development, public relations and more.
Getting started is easy.
After we discuss the challenges you’re facing, we’ll prepare for a working session that covers high-level insights from your current customer experience, your goals and priorities and your knowledge of your customers. We’ll also talk about good and bad experiences from previous marketing efforts. Then, we’ll end with three clear next steps for your consideration before building the go-forward plan.
So, let’s talk. All of the above occurs at no cost to you, and only takes a couple of hours of your time.
The Swan Effect explained.
Imagine a swan gliding across a calm lake. It looks serene, but under the surface it’s chaos. Feet are paddling, fish are darting and mud is kicked up everywhere. It’s the sense of feeling like you’re trying to be composed and in control, but at times you’re barely keeping afloat.
This is the inspiration behind Swan Effect. When you’re overwhelmed and unsure about where to start facing your marketing challenges – expanding your brand, improving your digital presence, making your campaigns more efficient, and more – we’re here to help keep your business smoothly moving forward.
